Podcast Marketing Strategy: the Podcast Discoverability Triangle and the Perfect Listener Acquisition Flow

The podcast landscape has changed and with it, more and more podcasts are appearing daily. No longer can we expect potential listeners to just dive into our show, rather we must consider how we nurture them with our audio. The "Listener Acquisition Flow" is now a vital part of a podcaster's marketing and growth strategy.  During this session, we will dive deep into understanding the Podcast Discoverability Triangle and how you can create scalable, evergreen marketing campaigns that target the three pillars of that discoverability challenge.  How do we convert lurking observers into first-time listeners? And from there, how do we move them predictably through the listener acquisition flow to become subscribers?  Heck, how do we even design the perfect listener acquisition flow for our show? How do we understand, design & build the right type of podcast trailer and use that to full effect to move lurkers through to public advocates and paying supporters of our audio?  This session is vital for podcasters who have launched their podcast and need to increase their audience, downloads and overall audio influence, it focusses on actionable takeaways that you can implement from the moment you leave the event and that once understood, will continue to serve your audience growth forever.