Podcast neighborhoods: how to find niches you didn’t even know existed

The podcast ecosystem is made up of distinct "neighborhoods" or audience clusters. For example, within Apple's "Technology" category, there's a cybersecurity neighborhoods, a software development neighborhoods, and even a HAM radio neighborhood.  Pacific Content uses podcast neighbourhood analysis to develop new shows, build marketing campaigns, and identify cross-promo and collaboration opportunities. In this session, Dan Misener will take you on a tour of podcast neighborhoods, and explain the power of audience network analysis for podcasting.  Participants will leave with a new way of understanding podcast audiences, along with actionable ways to improve their shows' marketing campaigns.   More details: https://blog.pacific-content.com/the-podcast-ecosystem-is-made-up-of-distinct-neighborhoods-9e4ec105026e